We’re not a content mill. We’re your brand’s creative partners.
Purple Papaya Media is a boutique social media and cinematic content agency built specifically for luxury hospitality. We don’t take on every client, we take on the right ones, and we go deep.
We built this agency because we couldn’t find one that actually understood hospitality.
Hi, we’re Jake and Margo! We started Purple Papaya Media after noticing the same problem across luxury hotels and resorts: stunning properties with forgettable social media.
Most agencies treat hospitality accounts like any other brand. We treat them the way a great travel magazine would: every frame intentional, every caption a reason to book, every strategy anchored to your actual revenue goals.
We’re based in the Chicago suburbs, but our aesthetic is California cool meets tropical escape, because that’s what your guests are dreaming about when they open Instagram at 11pm and decide where they’re going next.
What makes us different (and worth it)
- Hospitality-first thinking. We speak RevPAR and ADR. We know shoulder season from peak, and we build content calendars around both.
- Cinematic quality, not smartphone aesthetics. We produce content that looks like it belongs in Condé Nast because that’s who you’re competing with for attention.
- Boutique means you’re not getting a junior account manager. You get us, personally, invested in your success.
- Strategy tied to bookings. Pretty content is only half the job. We build systems that move followers toward reservations.
Grow naturally.
Thrive authentically.
Flourish boldly.
We believe the best social media doesn’t feel like marketing, it feels like inspiration. Like stumbling on a hidden gem. Like a friend saying “you have to go here.”
That’s the standard we hold ourselves to. And it’s why the properties we work with don’t just grow their following, they grow their business.